Buff City Soap, a plant-based home and personal care brand franchise, raised new funding from General Atlantic.
The amount of the deal was not disclosed. As part of the transaction, Andrew Crawford – Global Head of Consumer at General Atlantic – will join the Buff City Soap Board of Directors.
The company intends to use the funds to scale its plant-based, handmade product offering and accelerate continued unit expansion across the U.S.
Founded in 2013, Buff City Soap creates plant-based soap, laundry, bath, and body products free of harsh chemicals and detergents. which are handcrafted daily in each store’s Soap Makery. The business currently has more than 100 stores across the U.S. and has significant expansion planned for 2021 and beyond.
Existing investors in the company include Crux Capital and Guideboat Capital.