Nosto, a Helsinki, Finland-based AI-powered commerce experience platform, acquired Stackla, a San Francisco, CA-based global visual content marketing platform.
The amount of the deal was not disclosed.
Led by Damien Mahoney, CEO and Co-founder, Stackla provides a visual content marketing platform, enabling modern marketers to discover, manage and display the most authentic and influential visuals across all their marketing touchpoints.
By incorporating Stackla’s market intellingence and expertise in UGC, brands using Nosto will automate how they curate and publish converting content. Nosto will soon offer Stackla’s AI-powered platform to brands enabling them to:
- Automate the discovery, curation, management, publishing and optimization of UGC
- Centralize all digital assets—building libraries of authentic visual assets available to all relevant teams
- Leverage AI-powered content curation and recommendations to continuously publish content
- Build their own creator communities to grow content and customer loyalty
In addition to retailers, Stackla also serves businesses in travel & hospitality, education, CPG, food & beverage, automotive, and leisure industries. Its portfolio of clients includes Canon, Lush Cosmetics, Trek Bicycle, Kathmandu, and Nintendo.
Stackla is used by more than 350 brands including Unilever, Canon, Mazda, Expedia, Lush Cosmetics, and Nintendo.
Led by Jim Lofgren, CEO, Nosto enables retailers to deliver personalized digital shopping experiences at every touchpoint, across every device. The company empowers retailers to build, launch and optimize 1:1 omnichannel marketing campaigns and digital experiences without the need for dedicated IT resources. Commerce brands in over 100 countries use it to create personalized online commerce experiences. Nosto supports its clients from its offices in New York, Los Angeles, London, Paris, Berlin, Stockholm and Helsinki.
FInSMEs
02/06/2021