Creative Planning Receives Minority Investment From General Atlantic

Creative Planning

Creative Planning, an Overland Park, KS-based independent wealth management company, received a strategic minority investment from General Atlantic.

The amount of the deal was not disclosed.

Led by Peter Mallouk, Chief Executive Officer, who will continue to lead the business and maintain a majority, controlling stake, Creative Planning provides comprehensive, financial planning-led wealth management solutions including retirement planning, estate planning, trust services, tax advice and family office services for individuals as well as 401(k) and institutional money management. The firm manages approximately $50 billion in asset/s for individuals and families in all 50 states.

Under Mallouk’s leadership, the company has grown from less than $100 million in assets under management in 2004 to approximately $50 billion in assets under management today, with 27 offices and 650 employees.

Creative Planning completed four strategic acquisitions in 2019, including The Johnston Group in February, America’s Best 401k in September, OptiFour in November, and Hogan Financial in December. Last month, Creative Planning announced its first acquisition of 2020 with Stratford Consulting.

FinSMEs

09/02/2020

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