Integral Ad Science (fka Ad Safe Media), a global provider of actionable advertising intelligence for buyers and sellers of digital media, raised approximately $30m in funding.
According to a filing with the S.E.C., the company raised $29,999,987 from 5 (unnamed) investors.
Led by CEO Scott Knoll, Integral Ad Science leverages a media valuation platform to evaluate the media environment and establish a TRAQ Score (True Advertising Quality), a quantifiable measure of media quality that benefits media buyers, sellers, publishers and trading platforms.
The TRAQ score aims to support advertisers’ ability to plan, execute and target their audience in an environment that reflects their brand image and drives ROI, while simultaneously setting benchmarks for publishers who wish to improve the quality of their content and design to attract premium advertisers.
The company has operations in San Francisco, London, Tokyo and Sydney.
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