Integral Ad Science, a New York-based provider of solutions to quantify digital media quality, raised $67m in funding.
The $40m equity round was led by Sapphire Ventures, with participation from Cross Creek Advisors as well as existing investors August Capital, Pelion Venture Partners and Atlas Venture. Additionally, Integral received a debt facility of $40 million from Silicon Valley Bank. In conjunction with the funding, Nino Marakovic, CEO and managing director of Sapphire Ventures, will join Integral Ad Science’s board.
The company intends to use the funds to double staffing by the end of 2015.
Led by Scott Knoll, CEO, Integral Ad Science employs a media valuation platform to evaluate the media environment and establish a TRAQ Score (TRue Advertising Quality), a quantifiable measure of media quality that ultimately benefits every media buyer, seller, publisher and trading platform.
TRAQ Score supports an advertiser’s ability to plan, execute and target their audience in an environment that reflects their brand image while simultaneously setting benchmarks for publishers who wish to improve the quality of their content and design to attract premium advertisers.
The company has operations in San Francisco, Chicago, Washington DC, London, Berlin, Sydney, Melbourne, Singapore, Tokyo and Paris.