Integral Ad Science (IAS), a NYC-based digital ad verification company, acquired ADmantX, a data provider of natural language processing (NLP) semantic-based solutions for contextual advertising, advanced brand safety, and 1st party audience profiling.
The amount of the deal was not disclosed.
In addition to bolstering IAS’s technological suite, the acquisition brings a combination of patented technology and related expertise to IAS, as well as deep relationships with brands and premium publishers worldwide.
The ADmantX organization will be integrated within IAS and the brand will be absorbed under IAS.
Led by CEO Giovanni Strocchi, ADmantX is a data provider of natural language processing (NLP) semantic-based solutions for contextual advertising, advanced brand safety, and 1st party audience profiling. With the use of its NLP cognitive technology, the company allows advertisers and publishers to match ads to relevant content at a granular page level, ensuring personalized brand safety (Brand Care) whilst – using its interest profiling and Artificial Intelligence (AI) modeling layer – creates their detailed 1st party consumer profiles so that campaigns can be tailored for maximum impact.
ADmantX works with global clients including FT, Sky, NBC Universal, Ikea, Thompson Reuters, Experian, Manzoni, Dentsu Aegis, TIM, Amnet, Simple Agency, Accuen, RCS Group, Mondadori and Ogilvy and is integrated with leading DSPs and SSPs.
Founded in 2009 and led by CEO Lisa Utzschneider, IAS is a global market leader in digital ad verification, offering technologies that drive high-quality advertising media. IAS equips advertisers and publishers with both the insight and technology to protect their advertising investments from fraud and unsafe environments as well as to capture consumer attention, and drive business outcomes. IAS is headquartered in New York with global operations in 22 offices across 13 countries. It is part of the Vista Equity Partners portfolio of software companies.