Bloomreach Acquires Radiance Commerce

Bloomreach

Bloomreach, a Mountain View, CA-based provider of a platform for e-commerce personalization, acquired Radiance Commerce, an enterprise-grade conversational commerce platform.

The amount of the deal was not disclosed.

The Radiance team brings technical expertise in AI and conversational commerce to further propel Bloomreach’s innovation in AI for e-commerce.

Founded in 2017 by Vikas Jha, Radiance uses large language models (LLMs) that guides customers on their shopping journey through expertise-based selling, product search, recommendations, and exploration.

Led by CEO Raj De Datta, Bloomreach personalizes the e-commerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. Products include Engagement, a marketing automation platform; Discovery, an e-commerce search solution; Content, a headless CMS; and Clarity, AI-powered conversational shopping.

The company has multiple AI patents and serves 1,400+ global brands including: Williams-Sonoma, Bosch, Puma, and Marks & Spencer. 

FinSMEs

23/01/2024