BloomReach Raises $25M in in Series C Funding

BloomReach, a Mountain View, CA-based developer of big data marketing applications, has raised $25m in in Series C funding.

The round was led by New Enterprise Associates (NEA), with participation from existing investors Lightspeed Venture Partners and Bain Capital Ventures.

The company intends to use the capital to expand sales and marketing efforts and extend R&D investment to create big data applications beyond search for every online marketing channel including mobile, social and video.

Emerged from stealth mode in February 2012 and led by Raj De Datta, CEO, BloomReach provides big data applications that connect marketers and consumers by interpreting web content and predicting online demand, and then automatically adapt web pages to present the content that makes the page most relevant to the broadest range of demand for products or services. Clients include Neiman Marcus, Williams-Sonoma and Bellacor, among others.



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