edamama Raises $35M in Funding


edamama, a Manila, Philippines-based provider of an online-to-offline (O2O) parenting platform, raised Series A+ funding bringing the total amount to $35M.

The round was led by Ayala Corporation Technology Innovation Venture (ACTIVE) Fund. Additionally, existing investors Kickstart Ventures, Gentree Fund, Innoven Capital also participated, alongside new investor GS Group.

edamama provides a digital-first parenting platform, dedicated to providing essential resources, products, and community support to parents. Since its launch in 2020, the platform has delivered over 3.5 million products to Filipino families across the country.

The company intends to use the funds to accelerate its expansion strategy, intensifying its offline retail footprint across the Philippines. Following pilot pop-up stores in Robinsons Magnolia and Robinsons Manila malls, edamama plans to mark another milestone with the launch of a new store at Ayala Vertis North before year-end. 

(edamama’s leadership team from left to right: Chief Commercial Officer: Rohan Aggarwal, Co-Founder: Nishant D’Souza, Offline Retail Director: Donna Manalastas, Co-Founder: Bela Gupta D’Souza, and Senior Commercial Director: Rachit Gupta)