Capillary Raises $45M in Funding


Capillary, a Bengaluru, India- and Minneapolis, MN-based provider of loyalty management and customer engagement technology solutions, raised $45M in funding.

The round saw participation from Avataar Ventures along with its LPs (Pantheon, 57Stars, and Unigestion), Filter Capital, and Innoven Capital.

The company intends to use the funds for global expansion efforts and support of its mergers and acquisitions strategy.

Led by CEO Sameer Garde, Capillary Technologies provides an end-to-end customer loyalty platform that offers a comprehensive view of consumers, and unified, cross-channel strategies that deliver a real-time omnichannel, personalized, and consistent experience for customers.

Powering 100+ loyalty programs, across 30+ countries, the company works with 250+ brands including the likes of Tata, PUMA, Shell, Al-Futtaim, Petron, Domino’s, Kanmo Group, and Marks & Spencer.

Capillary Technologies, which has a presence across the United States, India, the Middle East, and Asia, in particular, South East Asia, also solidified its position through the acquisition of Texas-based Brierley, a global leader in loyalty.