MIkMak, a New York-based software company that helps brands grow commerce-first, ChannelAdvisor’s Shoppable Media and Brand Analytics product lines from CommerceHub.
The amount of the deal was not disclosed.
The acquisition marks the company’s second acquisition in under six months and brought new brands to the platform deepening its retail network across North America, EMEA, LATAM and APAC. For existing MikMak brands, this move means they have access to a larger retail network through the platform, as well as customer support and professional services team. Additionally, brand partners gain access to accelerated growth, expertise and partner integrations in the consumer electronics, home improvement and automotive accessories categories on top of MikMak’s presence in CPG, grocery, alcohol, beauty, personal care, pet care, home care and toy markets. It also marks the start of a strategic partnership between MikMak and CommerceHub, which operates a large commerce network, bolstered by its acquisition of ChannelAdvisor in late 2022.
CommerceHub is a commerce networks connecting over 40,000 retailers and brands globally to transact more than $50 billion in gross merchandise value (GMV) annually. Customers use its software solutions to reach and convert more shoppers, expand margin, and enhance the online shopping experience through drop ship, marketplace, digital advertising, and delivery management.
Led by Rachel Tipograph, Founder and CEO, MikMak is a global software company that provides an eCommerce enablement and analytics platform for multichannel brands, helping them to convert customers. In February 2023, the company acquired French eCommerce enablement and analytics software company, Swaven, to expand its global reach into EMEA, APAC and LATAM.
MikMak is backed by investors including Wavecrest Growth Partners, Luminari Capital and VaynerMedia.
FinSMEs
16/08/2023