The deal, of undisclosed amount, is expected to be finalized in January 2015, subject to customary closing conditions.
Led by CEO Frank Poore, CommerceHub provides cloud-based technologies and services that enable retailers to expand their product offering without inventory risk.
The two organizations plan to combine teams and retain a presence on the East and West coasts. Collectively, CommerceHub and Mercent are integrated with more than 200 enterprise retailers, all major North American marketplaces, and over 8,500 brands and distributors.
Through its retail technology, Mercent allows large brand name retailers, including 1-800-Flowers, HSN and GUESS? reach and convert online shoppers. Supported consumer shopping destinations include Amazon.com, Google, eBay, Bing, Pinterest, Rakuten and Newegg Marketplace; and paid search, product ads, comparison shopping engines (CSEs), affiliate networks, social shopping sites and display advertising campaigns. The company was venture backed by Madrona Venture Group, The Hillman Company, and TVC Capital.
Following the acquisition, Eric Best, Mercent founder and CEO, will remain with the company, reporting to Poore as chief marketing officer.