MikMak To Acquire Swaven


MikMak, a New York-based provider of an eCommerce acceleration platform for multichannel brands, acquired Swaven, a Paris, France-based eCommerce enablement and analytics software company across EMEA, APAC, and LATAM.

The amount of the deal was not disclosed.

With the acquisition, MikMak will expand its offerings. MikMak’s North American retailer marketplace combined with Swaven’s international network enables a value proposition for both local and global brands with 3000+ retailer integrations across over 20 industries and 80 countries. The combined global entity will now service a Gross Merchandise Value (GMV) of $2.4 trillion with an increased foothold in the EMEA, APAC, and LATAM markets.

Led by CEO Laurent Quatrefages and COO Sébastien Thiberge, Swaven offers omnichannel “where to buy” technology and a conversion funnel management platform. It allows multi-channel consumer brands to accelerate and measure consumer journeys from any acquisition channel to purchase at online & offline retailers. Its PoP (Point of Purchase) solutions integrate within any branded organic and sponsored content to accelerate sales.

Led by CEO Rachel Tipograph, MikMak is a provider of a platform for eCommerce acceleration for multichannel brands and offers analytics and eCommerce enablement software to help product manufacturers and CPG companies understand their consumers’ online behavior, determine the use of marketing dollars, and drive sales. Its patented technology is used to power multi-retail selection and checkout within online video marketing campaigns. Investors include Wavecrest Growth Partners, Luminari Capital and VaynerMedia.

Expected early this summer, MikMak 3.0 will enable more advanced analytics, and direct integrations with multiple third-party data visualization, analytics and product information management (PIM) platforms. Additionally, shopper experiences will be enhanced with features such as embedded ad units and integrated coupons, accelerating the path to purchase.