Audiense, a London, UK-based audience intelligence platform, acquired Tweet Binder, a Pamplona, Spain-based Twitter analytics tool for agencies and marketers.
The amount of the deal was not disclosed.
As part of the acquisition, Audiense intends to keep Tweet Binder as an independent product, supporting and developing their roadmap in the years to come.
Led by Javier Ábrego, Founder, Tweet Binder has been analyzing Twitter data since 2012 via an analytics suite that generates useful reports for users. Tweet Binder is used by a range of clients all around the world, with thousands of hashtags tracked every single day.
Founded in 2011 and led by Javier Burón, CEO, Audiense provides a platform that combines rich social data sources with cognitive and machine learning enabling users to understand the audiences that matter to their business.
FinSMEs
03/05/2023