Audiense, a London, UK-based provider of software-as-a-service consumer insight and consumer engagement platform developer, raised £3.8m in funding.
Seed investor and former long-term chairman of King Digital (creators of Candy Crush) Mel Morris made the investment.
The company intends to use the funds to scale-up its sales and marketing functions and expand into North America.
Founded in Spain in 2012 (as SocialBro) by CEO Javier Burón and CTO Alfredo Artiles, Audiense provides a platform that delivers consumer insight and engagement through a combination of social data, cognitive science and traditional marketing. Its solutions enable brands and agencies to build insights, acquire more customers and deliver marketing results from automated messaging and advertising campaign execution.
The company, a two Twitter Official Partner for both Data/Insights and Advertising, works with a wide range of enterprise clients, including sports brands and Premier League football clubs, major news publishers, top digital agencies, marketing clothing and music brands, and the UK government.