Keypoint Intelligence Acquires ProPrintPerformance

Keypoint Intelligence, a Fairfield, NJ-based global data and market intelligence firm for the digital print and imaging industry, acquired ProPrintPerformance, a Stockholm, Sweden-based provider of solutions enabling sales and marketing professionals to demonstrate added value for their customers.

The amount of ther deal was not disclosed.

With this acquisition, Keypoint Intelligence expands its reach globally.

Co-founded in 2016 by Erik Brijker, and Etienne de Wette, ProPrintPerformance provides competitive intelligence platforms and training services to sales and marketing professionals in the digital production print industry. Its sales enablement platform, along with its combined virtual and face-to-face sales training and coaching, improves sales results by providing advanced knowledge and skills that support ongoing professional growth.

Led by Anthony Sci, president and CEO, Keypoint Intelligence provides clients in the digital imaging industry with independent hands-on testing, lab data and extensive market research to drive their product and sales success. The company was acquired by Atar Capital in October 2019.

FinSMEs

03/05/2023