Qapla’, a Near Florence, Italy-based provider of a integrated platform that enables B2C eCommerces to manage shipments in all their steps, closed a €950K funding round.
Backers included Track2Marketing (the vehicle company aggregating the Italian Angels for Growth, Doorway e Moffulabs shareholders), CDP Venture Capital SGR via Fondo Acceleratori, and other shareholders including Club Acceleratori and previous Mamacrowd crowdfunders.
The company intends to use the funds to strengthen the domestic business, grow in the Spanish market, and enter new European markets starting from France, Germany and the United Kingdom.
Founded in 2014 by Luca Cassia and Roberto Fumarola and accelerated by Nana Bianca in Florence, Qapla’ provides an integrated platform allows B2C eCommerces to simultaneously manage shipment tracking as well as customer care and marketing automation activities: from label printing to delivery notification. The monitoring service ensures Customer Care control across all shipment carriers and provides accurate delivery communications via e-mail or SMS through a real-time notification and tracking system. Furthermore, Qapla’ provides B2C eCommerces with marketing and retention opportunities, via an editor for customizing delivery notifications. These messages may contain offers, purchase recommendations, and other call-to-action during a phase that gets the consumer’s attention.
The platform has already allowed many eCommerces to optimize time, resources, and to maximise customer satisfaction in the stage of delivery.