Viceversa, a Milan, Italy-based revenue-based financing to support the growth of digital companies, raised €10M in funding.
The round was led by CDP Venture Capital together with other investors such as Azimut Libera Impresa, Kairos Partners, Italian Angel for Growth and Paolo Galvani, Raffaele Terrone and Fabrick.
The company intends to use the funds to expand operations and its business reach.
Launched in November 2021 by Matteo Masserdotti and Pedro Salvi, Viceversa provides companies that run an online business such as marketplaces, B2C and B2B e-commerce or subscription services, with revenue-based financing for accessing fast and flexible capital, characterized by sharing a percentage of the financed company’s gross revenue to repay the amounts invested. The proposition is completed with an advanced analytics and insights platform that, by connecting the company’s sales and marketing channels (Amazon, Meta, Stripe, etc.), allows the monitoring of key marketing KPIs, enabling companies to be in full control of their performance at all times. The latest product is an embedded finance solution designed for eCommerce and Marketplace enterprises.
This new fundraising follows the seed round closed by the fintech in late 2021 and led by Fasanara Capital.
The company, which operates through offices in Milan and Dublin, has reached a total portfolio value of more than €25m, with clients in 6 different countries (Italy, Germany, Austria, Ireland, Switzerland and the UK).
FinSMEs
08/05/2023