Sportradar, a St. Gallen, Switzerland-based provider of sports data and content, acquired Optima, a sports betting and gaming omnichannel platform business.
The amount of the deal was not disclosed.
Optima will extend Sportradar’s current betting services portfolio to become a full service B2B data, betting, trading and player management platform business.
This will create a global ‘one-stop-shop’ technology and services business capable of offering a complete solution including a dedicated sports betting and iGaming platform supported by existing leading sports data, risk management and marketing services.
As a key part of Sportradar’s future growth strategy, the company will now offer the entire betting and gaming value chain in both established and emerging markets as they regulate.
Sportradar’s sports data and risk management services will continue to be platform-agnostic, expanding the current catalog of services to operators. Existing and future sportsbook platform provider partnerships will remain unaffected and enabling bookmakers to integrate Sportradar’s services to their own in-house or third-party platform.
Established in 2000 and led by Carsten Koerl, Chief Executive Officer, Sportradar is a global provider of sports data intelligence. Working at the intersection of the sports, media and betting industries, the company provides sports federations, news media, consumer platforms and sports betting operators with a range of solutions to grow their business. It monitors, analyzes and delivers insights from more than 400,000 matches annually across 60 sports.
Sportradar employs over 2,000 people in more than 30 locations around the world. It is a partner of more than 1,000 companies in over 80 countries and the official partner of the NBA, NFL, NHL, MLB, NASCAR, FIFA and UEFA.
Established in 2012 and led by Jacob Lopez, Chief Executive Officer, Optima is a sports betting and e-gaming platform and technology supplier exclusive to the world wide regulated sportsbetting and gaming industry. The company currently services organizations providing the technology to operate B2B2C services in almost every existing and emerging regulated market.