Atar Capital Buys Keypoint Intelligence

keypointAtar Capital, a Los Angeles-based global private investment firm, completed the acquisition of Keypoint Intelligence, an independent source for data analytics, laboratory testing and advisory services for the global digital imaging industry.

Financial terms of the agreement were not disclosed.

Headquartered in Fairfield, NJ, with offices in the United Kingdom, Hong Kong and Japan, Keypoint Intelligence is a global data and market intelligence leader for the digital imaging industry.
It is built upon two brands: Buyers Lab and InfoTrends. Along with providing clients access to SaaS tools and platforms, the company offers a comprehensive independent product and market data research combined with a range of advisory services to OEMs and Dealers worldwide. Its core platform, bliQ, built around proprietary analytical testing capabilities provides a range of detailed specifications, overviews and in-depth reports for tens of thousands of products.



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