Sportradar Buys Synergy Sports


Sportradar, a St. Gallen, Switzerland-based provider of sports data intelligence and sport entertainment solutions, is to acquire Synergy Sports, a provider of automated sports technology solutions and a market leader in data and video analytics in the U.S. College and Professional sports space.

The amount of the deal was not disclosed. The acquisition, anticipated to close in the second quarter, subject to customary conditions and regulatory approvals, complements and extends Sportradar’s 360-degree product suite, as well as supports the company’s drive to broaden its relationships with key sports organizations globally.

Established in 2001 and led by Carsten Koerl, Group CEO, Sportradar provides sports betting and sports entertainment products and services monitoring, analysing and delivering insights from more than 400,000 matches annually across 60 sports serving sports federations (such as the NBA, NFL, NHL, MLB, NASCAR, FIFA and UEFA), news media, consumer platforms and sports betting operators. The company employs over 2,400 people in more than 30 locations around the world. It partners with more than 1,000 companies in over 80 countries.

Created in 2020 by merging Atrium Sports, Synergy Sports Technology and Keemotion into one company and led by Nick Maywald, Executive Chairman, Synergy Sports is the market leader in data and video analytics in the U.S. College and Professional sports space and has created a full suite of automated technology solutions to serve teams, leagues and federations around the world. The company offers sports organizations a single source for computervision and AI-driven video and data solutions to reduce the complexity and costs of video capture, live game production and content distribution. Synergy Sports serves over 4000 clients around the world and has partnerships with the NBA, MLB and FIBA and employs over 400 people in 35 countries around the world.