Ebates, a San Francisco based provider of online cash back shopping solutions and subsidiary of the global Internet services company Rakuten, acquired Cartera Commerce, a Lexington, Massachusetts-based provider of loyalty marketing solutions and rewards programs that increase revenue and customer loyalty.
The amount of the deal was not disclosed.
The acquisition will further strengthen Ebates’ portfolio of loyalty marketing offerings and provide new programs to customers through Cartera’s established loyalty marketing platform.
Founded in 1998 and acquired by Rakuten in 2014, and led by Tom Beecher, CEO, Cartera Commerce provides a performance-based offer platform for merchants, card issuers, airline frequent flyer programs and loyalty programs. The company partners with companies using loyalty programs to reward their customers and helps those customers earn more rewards by shopping with online stores through Cartera-run, partner-branded websites.
The company works with 5 of the top 10 U.S. credit card issuers and 5 of the 6 largest U.S. airlines, and since its inception, has given away more than 20 billion points and miles. Cartera will continue operations in Lexington, and Beecher will remain in his position as CEO.
Led by Kevin H. Johnson, CEO, Ebates is a loyalty marketplace where shoppers can buy millions of products from over 2,000 major retailers and earn cash back on every purchase.