Appier, a Taipei-based artificial intelligence company, closed US$ 19.5m in additional Series B funding.
In total, this round of funding brings Appier’s Series B total to US$ 42.5m and total funding to date to USD 49.5m.
Backers included Pavilion Capital International Pte Ltd (a member of Temasek Holdings), WI Harper Group, FirstFloor Capital, and Qualgro.
The company will use the funding for AI-powered product research and development and to support continued hiring and market expansion in Asia.
Led by Chih-han Yu, co-founder and CEO, Appier provides companies with Aixon, an artificial intelligence platform to collect and analyze user data to generated insights to inform their marketing business decisions.
The company, which has just launched a pilot ot its Aixon Platform in Taiwan, Japan and Singapore, currently serves more than 500 global brands and agencies from offices in eleven markets across Asia, including Taipei, Singapore, Kuala Lumpur, Tokyo, Sydney, Ho Chi Minh City, Manila, Hong Kong, Mumbai, New Delhi, Jakarta and Seoul.