Collaborative Fund and CircleUp Launch Consumer Products & Retail Fund

collaborative_fundCollaborative Fund, a San Francisco, CA-based venture capital firm focused on supporting creative entrepreneurs,  and CircleUp, an investment marketplace for consumer brands, have teamed up to launch a new fund focused on early-stage companies in the consumer products and retail industry.

Collab+Consumer is dedicated to investing in companies in areas including food, personal care, clothing, and products and services focused on health, sustainability and safety.

circleupCircleUp’s Classifier will source companies for the fund based on analysis of key business metrics and the collection of an average of 92,000 data points per company, including financials, leadership, brand, customer engagement and deal and exit potential.
Collaborative Fund, which has invested in consumer brands, such as Hampton Creek, Sweetgreen, Blue Bottle Coffee, SOMA Water, Outdoor Voices, Beyond Meat, Revolution Foods, etc., will manage investment decisions and invest $500K to $3M in each startup and support portfolio companies in future rounds of financing.



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