LeadPages, a Minneapolis-based landing page and lead generation platform, raised $27m in Series B funding.
The round was led by Drive Capital with participation from Foundry Group and Arthur Ventures. In addition to the funding, Drive Capital partner and co-founder Chris Olsen joined LeadPages’ board of directors.
The company, which has raised $38m in funding to date, intends to use the funds to triple the size of its engineering team, acquire two or three companies, and grow its enterprise sales team.”
Co-founded by Clay Collins and Tracy Simmons, LeadPages provides a variety of digital marketing tools that allows businesses to drive more signups and sales, and increase their conversion rates. It eanbles customers generate leads via pages, email, social media and SMS text and platform supports a variety of customer interaction types – from signing up for a webinar, downloading a free whitepaper, and driving sales of products and services to capturing names and contact information.
Customers can capture data on every interaction across its network of pages, forms, links, and phone numbers, then send that data to enterprise integrations including Salesforce, Mailchimp, and HubSpot.
Users can publish pages to WordPress, Facebook, or their own servers. Launched in January 2013, LeadPages has worked with more than 35,000 customers to generate leads and increase conversion rates, some by more than 400 percent.
The funding announcement coincides with the launch of LeadPages Corporate, an enterprise-level version of LeadPages, and the launch of LeadPages’ first-annual user conference, Converted, taking place October 20-21, 2015 in Minneapolis.