IrisCX, a Calgary, Alberta, Canada-based smart video platform for virtual product selection, DIY setup, and support, raised $4.6m in seed funding.
Arthur Ventures made the investment, which brought total funding to $6.8m.
The company intends to use the funds for product development, hiring new team members, and investing in go-to-market.
Led by co-founder and CEO Guillermo Salazar, IrisCX provides a customer interaction platform that allows brands to directly connect with consumers through live and self-guided video throughout the the critical moments of the customer journey. With each video session, IrisCX is able to pull context-driven insights on customer behavior, allowing brands the ability to make intelligent, data-driven decisions.
Data generated through IrisCX video interactions provides brands with:
- Insight into consumer decision making
- Insight into sales and support processes
- The ability to grow revenue through virtual pre-sales and sales programs
- The ability to address product design and performance issues faster
- The ability to lower their carbon footprint since fewer truck rolls are necessary
The company has facilitated over 30,000 video sessions between product experts and consumers, quintupled its revenue in 2022 and is on track to double its revenue in 2023. IrisCX is an alumni of Google for Startups, Acceleprise (Forum Ventures), and Stage 2 Capital’s accelerator program.
FinSMEs
23/02/2023