Slyce, a Calgary, Alberta, Canada-based provider of a visual search platform, closed a convertible debenture raise of $2.2m.
The raise, which followed a $3.75M seed round raised earlier in the year, will automatically convert into the Slyce A round, to open in early November, 2013.
The company intends to use these new funds to finalize their consumer-focused platform and further pursue B2B opportunities, supplying the technology to brands and retailers.
Led by Cameron Chell, CEO, Slyce has developed a platform that enables consumers to buy any item they see in the real world, by taking a picture of it with their smartphone.
Release of the app for Android & iPhone is expected January 2014.
The company also announced the appointment of key mobile commerce tech specialist, Mark Elfenbein to their team, in the position of Chief Digital Officer.
FinSMEs
18/11/2013