Slyce, a Calgary, Canada-based developer of a Point of Interest Purchasing platform, raised $3.75m in seed funding.
Backers were not disclosed.
The company intends to use the funds to continue to develop the platform, which is expected to be released in private beta for Android in the coming weeks. Version 1 will follow.
Led by Founder and CEO Cameron Chell, Slyce has been developing a Social Commerce Platform, which is designed to allow smartphone users to identify any object at the exact point they see it via video and audio recognition, QR and bar code scanning and NFC. Once recognized, users will then be able to purchase their discoveries and either have them shipped or, alternatively, be directed to the nearest retail location.
Product discoveries will be able to be shared across multiple social platforms including the Slyce content sharing site.
Brands and beta testers are signing up at http://www.Slyce.it