Kindly Care, a San Francisco, CA-based elder care marketplace, completed a $5.4m series A financing.
The round, which brings total equity raised to date to $9.5m, was led by Javelin Venture Partners with participation from MHS Capital and Jackson Square Ventures. In conjunction with the funding, Alex Gurevich, Managing Director at Javelin Venture Partners, will be joining Kindly Care’s board of directors.
The company intends to use the funds for development of additional capabilities for the platform and national expansion.
Led by CEO Igor Lebovic and CTO Erik Fantasia, Kindly Care provides an elder care marketplace which allows families to get access to over 100,000 caregivers.
The company offers free iOS and Android apps that handle the scheduling, task lists, time sheets, daily reports, and messaging between clients and caregivers.
Caregivers’ profiles all include a personal video. These videos allow families to virtually meet their caregivers before they interview them in person. In the next step, clients select who they want to meet in person and interview them at home prior to making any commitments. Once both the client and the caregiver have agreed to work with each other and have negotiated their hourly rate, the company obtains a tax ID for the employer, sets up a household payroll with weekly tax withholding, starts tracking regular and overtime hours, generates paystubs, and handles wage garnishment letters and all other administrative aspects of W-2 household employment.