TVision Insights, a Boston, MA-based provider of measuring eyes-on-screen attention to every second of programming and advertising on television, secured $11.5m in new funding.
The round was led by Accomplice and Jump Capital.
The company intends to use the funds for the expansion of its opt-in, privacy-safe, in-home panel, and the growth of the team.
Led by CEO Yan Liu and newly announced President and Chief Operating Officer Luke McGuinness, TVision Insights is a television attention measurement company allowing brands, their agencies, and TV networks to determine the value of their video content and advertising.
The company’s core technology uses patented computer vision algorithms to measure “eyes on screen”, an accurate way to measure person-level engagement with video content. TVision’s fully opt-in, panel-based TV measurement service generates second-by-second attention data from recruited, compensated panel participants who install proprietary technology in their home.
The company also has offices in New York and Tokyo.