Swrve, a San Francisco, CA-based provider of a customer interaction platform, received an additional funding in Series D round.
NETGEAR (Nasdaq:NTGR), a provider of networking devices for online game play, the smart home, and the small business environment, will contribute to the round, which was initially led by Summit Bridge Capital with participation from a number of previously existing investors.
Led by Christopher Dean, CEO, Swrve provides a platform for enterprises to maximize engagement and monetization by enabling marketers to deliver bespoke mobile experiences to every customer. Swrve provides a comprehensive set of tools that include audience targeting, real-time segmentation, conversations, push notifications, in-app messaging, A/B testing, predictive models, real-time data orchestration, and rich analytics across all marketing channels.
The company partners with brands, agencies and technology partners – including The Guardian, Condé Nast, Warner Brothers, Salesforce, Oracle, and Marketo – and is installed in hundreds of apps across industries, such as retail, media, travel/hospitality, entertainment, sports, games, and banking.
Swrve was already used by NETGEAR in a project to help migrate customers from the basic to premium tiers of the company’s home security app and service.
By using Swrve’s Intent Targeting Engine, NETGEAR was able to send notifications and in-app messages to precisely those users most likely to respond to an upgrade offer. And by creating a multi-screen ‘native mobile’ experience, Swrve enabled NETGEAR to keep prospects within the upgrade process and minimize drop-off.