Swrve, a provider of mobile marketing engagement platform, closed a $30m funding round.
The round was led by Evolution Media Partners (EMP), a partnership of CAA-backed Evolution Media Capital, TPG Growth and Participant Media, and the Ireland Strategic Investment Fund (ISIF), with participation from existing investors Acero Capital, and Atlantic Bridge. In conjunction with the funding, Marco DeMiroz, Managing Director of Evolution Media Partners, joined Swrve’s Board of Directors.
The company intends to use the funds to accelerate product development and sales growth.
With offices in San Francisco, New York, Dublin, London, and continental Europe, Swrve provides a platform that enables financial services, media and publishing, and entertainment brands to deliver contextually rich and relevant in-app mobile interactions.
In addition to the round, the company announced the acquisition of adaptiv.io. Founded in 2007 and backed by Evolution Media Capital, adaptiv.io provides cross-channel and cross-platform data automation system for online and mobile marketing.
The deal allows Swrve to launch Swrve Amplify, a new product that enables mobile marketers to build omni-channel marketing campaigns informed by real-time data streams.