Staq, a NYC-based automated reporting platform as a service for digital advertising, closed a $2m funding round.
The round was led by Pereg Ventures, Comcast Ventures Seed Fund Genacast Ventures, Core Capital and Kinetic Ventures.
The company intends to use the funds to enhance the software platform creating an expanded back-end with a flexible data-lake architecture, while introducing features and services that include industry wide data normalization, benchmarking and descriptive analytics, as well as to grow its sales and engineering teams.
Led by Andy Ellenthal, CEO, Staq provides a software platform that automates and unifies reporting and analytics data from across the ad technology stack for digital media companies. With the company’s proprietary platform, clients can connect to over 400 ad servers, exchanges, social media platforms, and CRM workflow tools, eliminating manual spreadsheet work, while driving higher yield and ROI.