Swrve, a San Francisco, CA-based mobile marketing automation platform, closed a $25m Series D round of financing.
The round was led by Summit Bridge Capital with participation from existing investors.
The company intends to use the funds to expand adoption from enterprise customers, accelerate global growth, and broaden investment in its open, enterprise-grade solution.
Led by Christopher S. Dean, CEO, Swrve provides a mobile engagement platform for enterprises to maximize engagement and monetization by enabling marketers to deliver mobile experiences to every customer. The solution provides a set of mobile-first capabilities that include audience targeting, real-time segmentation, conversations, push notifications, in-app messaging, A/B testing, predictive models, real-time data orchestration, and rich analytics across all marketing channels.
Swrve partners with brands, agencies and technology partners — including The Guardian, Condé Nast, Warner Brothers, Salesforce, Oracle, and Marketo — and is installed in hundreds of apps across industries, such as retail, media, travel/hospitality, entertainment, sports, games, and banking.
The company has offices in San Francisco, London, Dublin, and Munich.