The amount of the deal was not disclosed.
The acquisition will allow both ScribbleLive and Visually’s customers to access to an increased offering. Following the deal, while the integration of the two platforms has been taking place, Visually’s customers will contineu to rely on the existing tools. Moving forward, they’ll access to new data and tools.
Led by Matt Cooper, CEO, Visually provides businesses with a platform to connect with their audiences through visual content including videos, infographics, eBooks, presentations, web interactives, social media micro-content etc. made by over 1000 certified creative professionals including designers, writers, researchers, and developers. The company was backed by Crosslink Ventures, Softtech and 500 Startups.
ScribbleLive provides a SaaS-based platform for businesses that combines predictive analytics with content planning, creation, and distribution technologies to deliver optimized business results. It is used by large global brands such as Red Bull, Bayer, Ferrari, CNN, Sky News and Yahoo!.