PlayMaker CRM, Inc., a Franklin, TN-based customer relationship management (CRM) solution for the post-acute care industry, received a $3m credit facility.
Square 1 Bank, a division of Pacific Western Bank, provided to debt financing to PlayMaker CRM as a new client.
The company intends to use the funds to to continue to expand operations.
Founded in 2008 and led by John Griscavage, CEO, PlayMaker CRM provides post-acute care and home medical equipment (HME) providers with a cloud-based customer relationship management (CRM) solution to better manage their sales and grow their referral bases. The solution focuses on referral source relationship management, and allows HME sales teams to identify and target high-value healthcare providers and facilities. It also aims to increase sales and administrative efficiency by allowing users to manage accounts, contacts and referrals and access relevant, real-time information anytime, anywhere.
PlayMaker CRM is currently used by hundreds of large and small agencies.