The company intends to use the funds to accelerate its technology roadmap and the integration of additional demand side platforms particularly within video, mobile and social media, to expand access to premium advertising inventory and geographically, in the U.S. and APAC.
Founded in 2007 by James Aitken, CEO, and Tim Webster, CSO, The Exchange Lab has developed a proprietary trading and intelligence platform called DataLab that leverages data to find the right audience, at the right time, across digital channels and devices at the most efficient price. It delivers campaigns across digital display, video, social media, and mobile channels, evaluating a billion audience interactions daily.
Current clients include Omnicom, Aegis and WPP as well as Weight Watchers, Sky and Ford in Europe and McDonald’s, Mazda and Dell in North America.
The company also has offices, Istanbul, New York, San Francisco and Toronto.