Switchfly, Inc., a San Francisco, CA-based software-as-a-service (SaaS) provider of travel, loyalty, online payment and social technology solutions, has raised an additional $2.8m to complete its Series C funding.
The $17.8m round was first announced in March 2012 with an initial $15m investment (read here).
The company intends to use the new capital for continued development of a single global technology platform that can be localized for each market.
Founded in 2003 and led by Daniel Farrar, CEO, Switchfly provides a product suite that includes white label travel commerce and loyalty redemption platforms, a loyalty payments engine for digital wallets, social network engagement products through Topguest, mobile solutions for travel and loyalty partners, and personalized marketing solutions. Clients include well-known brands such as American Airlines, American Express, Emirates Airline, Intercontinental Hotels & Resorts, JetBlue, LATAM Airlines Group, Lufthansa, PayPal, Starwood Hotels & Resorts and United Airlines.