Switchfly Raises $15M in Series C Financing

Switchfly, Inc. (formerly known as ezRez Software, Inc.), a San Francisco , California-based software-as-a-service (SaaS) provider of travel, loyalty and payment solutions, has secured $15m in Series C financing.

The round was led by StarVest Partners, with participation from existing investors Azure Capital Partners and Canaan Partners.
This brings the total capital raised by the company to date to $32 million.

Switchfly intends to use the capital to accelerate product development and further expand its global operations.

Founded in 2003 and led by CEO Daniel Farrar, the company provides:
– a travel platform that powers commerce websites for airlines, hotels, financial services companies and online travel agencies, integrating travel inventory such as air, hotel, car rental and trip activities from more than 300,000 travel providers and more than 90 APIs;
– a loyalty platform that processes more than 20 billion reward points annually, helping large loyalty programs design and implement customized point redemption capabilities, such as the ability to pay for travel with a combination of points plus cash;
– a digital wallet product that allows loyalty program members to pay for merchandise with reward points;
– social and mobile products from recently acquired Topguest, which help loyalty programs engage with members through their interactions with location-based social networking tools like Foursquare, Facebook Places and geo-located tweets.

Global clients include large brands such as American Airlines, AirAsia, American Express, Emirates Airline, Intercontinental Hotels & Resorts, JetBlue, Lufthansa, PayPal, Starwood Hotels & Resorts and United Airlines.

In conjunction with the funding, Larry Bettino, general partner, StarVest Partners, has joined Switchfly’s board of directors.

The company is currently hiring (http://www.switchfly.com/about-us/careers)



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