Datacratic (formerly known as Recoset) a Montreal, Canada-based provider of a real-time predictive analytics platform, has closed a second stage seed funding bringing the total amount raised to date to $2m.
The round was led by BDC Venture Capital with follow on participation from Real Ventures.
The financing has allowed the company to add engineers to expand its product offering and further enhance the platform.
Founded as Recoset in February 2010 and led by James Prudhomme, CEO, Datacratic applies real-time machine learning and predictive modeling to big data generated from consumer behavior to provide optimization for Data Management Platforms (DMPs), Demand Side Platforms (DSPs), Agency Trading Desks (ATDs), e-commerce web sites, etc.. Early beta customers include BlueKai, a data marketplace and data management platform, Beyond The Rack, a private online shopping club, and AdGear, a display ad platform delivered by BLOOM Digital Platforms.
FinSMEs
25/07/2012