Thismoment, Inc., a San Francisco, CA-based provider of digital marketing SaaS solutions, has raised $7.3m in its first funding.
The round was led by Sierra Ventures.
The company intends to use the funding to expand its operations in the United States, establish new offices in Europe, Latin America and Asia, accelerate DEC platform development and further enhance its DEC Partner Network, which already includes dozens of third-party creative shops, social media agencies, developers and resellers.
Launched in March 2010 by CEO Vince Broady, Thismoment provides brands and agencies with a Distributed Engagement Channel (DEC) platform for managing content, conversation and creative assets across media channels on web, tablet, mobile, and digital outdoor devices.
It has been already adopted by by more than 100 Fortune 500 brands, including GM, Toyota, Intel, Samsung, Lenovo, Sony, 20th Century Fox, Disney, American Express, Verizon, Pepsi and Revlon.
In conjunction with the financing, Sierra’s Mark Fernandes will join thismoment’s board, along with existing investor Tim Mayhew, managing director at Fenway Partners. Other backers and advisors include Shelby Bonnie (founder, CNET), Jason Hirschhorn (MySpace, MTV) and Mika Salmi (Atom Entertainment, Viacom).
The company is hiring (http://www.thismoment.com/jobs).