ShopIgniter, a Portland, OR-based provider of social eCommerce software, has raised $8m in Series B funding.
Investors include new investor Trinity Ventures and existing investor Madrona Venture Group.
The company intends to use the funds to grow sales, marketing and product development of its sCommerce Suite of products, which are used by retailers and brands including Nike Golf, CafePress, and the Portland Trail Blazers.
ShopIgniter’s software includes the Social Promotion Engine that is designed to power shareable coupons, referral and loyalty incentives, private and flash sales, group promotions and social ratings and reviews, a Facebook product merchandising application, and an enterprise class social commerce platform with an API. It also offers product and promotion level analytics.
In conjunction with the funding, Larry Orr, General Partner at Trinity, has joined ShopIgniter’s board of directors, which is led by CEO Matt Compton.