Pendulum Raises $5.9M in Seed Funding

Pendulum, a Seattle, WA-based AI/ML powered platform for companies and government organizations to detect and understand harmful narratives on social media platforms and elsewhere, raised $5.9M in seed funding.

The round was led by Madrona Venture Group with participation from Cercano Management and others.

The company will use the funding to build their team and expand the platform.

Founded by CEO, Mark Listes and Head of Data Science, Sam Clark and spun out of Madrona Venture Labs, Pendulum provides a platform that applies AI and Machine Learning to uncover threats and opportunities contained in narratives in the earliest days of their formation and track them as they spread online. By dissecting and categorizing the narratives in text, video, and audio, on social media platforms, Pendulum enables companies, government, and organizations to discover which narratives are developing into threats and opportunities in near real-time, but also see how they are evolving. Pendulum is building a platform that tracks narratives across any medium, and already analyzes audio and video from major video platforms like YouTube, unmoderated platforms like BitChute and Rumble, and podcasts.

The company has already begun working with early customers to identify risks contained in harmful narratives that are impacting their companies, employees, and society. They plan to make the technology more broadly available to new customers later this year.