TubeMogul, a video marketing company built for branding, has launched in Japan following the raise of $1.24m (¥100m) in venture funding.
This adds to a $20m round, it has raised in December 2012 (read here)
Backers included strategic partners Digital Advertising Consortium (DAC), a division of holding company Hakuhodo, and Omnibus, an ad network and audience targeting company.
The round will enable TubeMogul Japan to scale quickly, hiring and signing deals with brand advertisers and trading desks.
The company already named ad industry veteran Masahiro Kano ad CEO.
TubeMogul Japan combines DAC’s trading desk and technology with a custom version of TubeMogul’s real-time media buying platform for video ads built specifically for the country’s market, featuring a translated site and access to new inventory.
At launch, ad formats available include standards like in-stream video and in-display units that viewers can click to play, as well as a variety of formats perfect for Japan’s heavy use of smartphones and tablets, from in-app video interstitials to mobile web formats.
The new partnership with Omnibus is intended to grow – together – the domestic video ad market, combining attribution data to help brand marketers optimize on audience targeting and budget.
Led by Brett Wilso, CEO, TubeMogul provides a platform (PlayTime) for the delivery of video ads, which integrates real-time media buying, ad serving, targeting optimization and brand measurement.
Founded in 2006, TubeMogul is based in Emeryville, CA with offices in Tokyo, New York, London, Toronto, Sydney, Detroit, Chicago and Los Angeles.
FinSMEs
06/02/2013
Related News:
09/10/2010: TubeMogul Closes $10M in Series B Funding