TubeMogul, a Emeryville, CA-based video advertising and analytics platform designed to connect advertisers with highly targeted audiences, closed $10m in Series B funding.
The round was led by Foundation Capital, with participation from existing investors Trinity Ventures and Knights Bridge Capital Partners.
In conjunction with the funding, Ashu Garg, Partner at Foundation Capital, will join the company’s board of directors. Existing members include:
– Ajay Chopra, General Partner at Trinity Ventures,
– Dick Costolo, CEO of Twitter,
– David Toth, founder of NetRatings.
The new capital will enable the company to expand its investment in the PlayTimeTM ad platform and its international operations.
Leveraging a large cross-platform video viewership dataset, TubeMogul is designed to place video ads in front of the specific audiences most likely to watch longer and interact with a given ad.
PlayTime enables advertisers to purchase video advertising in any form, including pre-roll, in-banner, mobile and social media ad units. It allows advertisers to control over site lists, detailed viewership, audience and engagement reporting at the ad placement and site level.
Launched in March, Playtime has served brand advertisers including Procter & Gamble, Unilever, Microsoft, Symantec, Sony Pictures, Activision and 20th Century Fox.
The company also plans to expand the reach of InPlayTM, its free self-serve video analytics for publishers, content creators and advertisers.