Swirl Raises $1.1M in Seed Funding


Swirl, a Vadodara, India-based live shopping mobile SaaS platform provider, raised $1.1M in Seed funding.

The round was led by Shastra VC with participation from angel investors spanning India, Middle East, and USA, including Aakrit Vaish (CEO Haptik), Shan Krishnasamy (Ex-CTO Freshworks), Mohammed Dewji (CEO MeTL), Naim Siddiqui (CEO Momentum), Anil Goteti (Ex-SVP Flipkart), Jiten Patri (Ex-CMO Future Group), Arun Prabhudesai (TrakinTech), Neha Kulwal (MD Mitgo), Ratan Ingu (CEO Uncode), Paresh Chaudhry (Ex-CEO Madison), Rajesh Janey (Founder, Scalorg), Shammi Moza (Ex-Flipkart), Amit Sharma (Executive Director – NextGen Intl. DMCC), Prashant Rathi (Co-Founder at PhotonFin), Sharmil Shah (CTO @ Delivery Solutions), Angelo Anthony (MD, Standard Chartered Bank), Zulfikar Chandoo (Founder at ZC Capital Advisory), Vaibhav Kothari (Founder OMVAI), Shah Faisal (Head of Corporate Banking at BOK International Bank), Rustom Mody (Sr. Vice President at Sun Pharma), Apoorv Sharma (Senior Staff Machine Learning Engineer – Uber) and others.

The company intends to use the funds to expand operations in US and UAE markets, while strengthening its product suite with a focus on AI integration.

Led by Kaizad Hansotia, Founder and CEO, Swirl is a premier live shopping mobile SaaS to engage, convert and retain more customers. It uses video as a backbone to power real-time virtual shopping – helping brands build authentic customer engagements by bridging the online-offline gap. In addition, Swirl will leverage video context metadata to train a 24/7 chatbot within the video, offering instant product recommendations, enticing users with add-ons, and bundle offers.
Its product improves the probability of sales conversions by charging the pre-purchase journey of both new and existing customers using cloud-based interactive video commerce and live shopping software.

‍It is used by over 100+ brands from Retail, Lifestyle, Fashion, Beauty, F&B, and many more including Puma, VIVO, TVS, GKHair, Traya, and Arvind Brands.