Swirl Networks, Inc., a Boston, MA-based provider of an in-store mobile marketing platform, closed an $8m funding.
The round was led by Hearst Ventures, a unit of Hearst Corporation, with participation from existing investors SoftBank Capital, a unit of SoftBank Corp., and Longworth Venture Partners.
The company intends to use the funds to expand its technology platform into the large-scale, multi-category retail market.
Led by Hilmi Ozguc, founder and CEO, Swirl provides retailers with micro-location technology to increase store traffic, customer engagement and sales conversions. The platform leverages indoor micro-location targeting to deliver relevant messages, content and offers to consumers while they shop.
Customers include retailers such as Timberland, Kenneth Cole, and Alex and Ani.