Crisp, a NYC-based collaborative commerce company, raised total of $50M in new capital through a $20M Series B extension round and up to $30M in debt financing.
Existing investors including Blue Cloud Ventures, FirstMark Capital, Spring Capital and 3L participated in the equity round. TriplePoint Capital provided debt.
The company intends to use the funds to support its growth efforts building on its recent acquisition of Atlas Technology Group, product development, and expansion into new markets and additional acquisitions.
Led by CEO and Founder Are Traasdahl, Crisp specializes in Collaborative Commerce that leverages the cloud to connect and normalize 40+ retail data sources to provide real-time insights and trends. Hundreds of brands, retailers, and distributors use it to optimize the manufacturing, distribution, merchandising and marketing of CPG products through every retail channel.
Commenting on the news, Are Traasdahl, said: “Accessing all data within a single platform is empowering brands to implement a collaborative commerce approach, where advanced analysis is improving forecasting, pricing strategies, inventory management, and expansion plans. We appreciate the significant support of Blue Cloud Ventures, Spring Capital, FirstMark and 3L in helping Crisp enhance our platform and meet the evolving needs of brands.”
Crisp previously raised a total of $60M in equity, bringing the total equity raised to $80M.
FinSMEs
22/02/2024