AHAlife.com, a New York City-based editorialized e-commerce platform for luxury goods and curated gifts, has raised $10.1m in Series B funding.
The round was led by Rakuten, Japan’s largest e-commerce company, with participation from existing investors DCM and FirstMark Capital.
This investment brings the total amount raised by the company to date to $19.1m.
AHAlife.com intends to use the capital to accelerate its future growth.
Led by founder and CEO Shauna Mei, the company ships its lifestyle items to over 100 countries, accepting 42 major currencies. Launched in September 2010, the site has an extensive curator network including tastemakers such as chef Daniel Boulud, model and philanthropist Petra Nemcova, trendsetter Olivia Palermo, filmmaker Wendi Murdoch, and spiritual adviser Deepak Chopra.