Getir Completes Acquisition of FreshDirect

Getir Completes Acquisition of Fresh Direct

Getir, the Istanbul, Turkey-based grocery delivery company, completed the acquisition of FreshDirect, a NYC-based online grocery company, from Ahold Delhaize, a US food retail group.

The amount of the deal was not disclosed.

This acquisition will create significant synergies between Getir and FreshDirect. Getir’s technological power will improve FreshDirect’s technological infrastructure, and FreshDirect customers will receive their orders faster with Getir’s agile approach. With FreshDirect’s wide product portfolio and broad customer base, Getir will accelerate the growth of its fast delivery business in the US.

At the forefront of online grocery shopping for over 20 years, FreshDirect is an online grocery company with an annual turnover of 650 million dollars and 3000 employees. Unlike Getir, FreshDirect’s business model is based on the scheduled delivery of orders to homes or offices at certain times of the day. With a fleet of 400 trucks and a 60,000-square-meter production and distribution center in New York, FreshDirect serves New York, New Jersey and Connecticut. 

FinSMEs

15/12/2023